A World of Service

In an effort to gain new customers for the charge cards, American Express launched the World of Service website. An elegant rich media showcase for some of the most distinctive benefits of Cardmembership. Through a fluid interface and cool interactive video elements, the site educated prospects on the rich value of the products. 

The website seamlessly integrated with the print campaign, which positioned the Card as an all-in-one survival kit for the good life. All channels worked in synergy to illustrate the charge card brand promise: "A World of Service".

Role: Art Director