I’m a multi-channel Creative Director working at the intersection of brand, culture, and social behavior.
Most recently, I led the social editorial practice at Verizon, shaping how the brand showed up across its channels—from always-on storytelling to major cultural moments and partnerships like the NFL. With a social-first mindset, I collaborated with creatives, strategists, producers, and post teams to build content designed for how people actually engage.
Before that, I was Executive Creative Director and Partner at Feral, helping grow a Brooklyn-based studio focused on creative strategy, new business, and work that punched above its weight. Earlier, at Digitas, I served as VP, Group Creative Director, partnering with brands including American Express, L’Oréal, eBay, and Comcast.
At Digitas, I co-created UNSTAGED for American Express, a first-of-its-kind series pairing iconic musicians with legendary film directors. Over nearly seven years, UNSTAGED helped define modern branded entertainment—earning an Emmy Award, screening at MoMA, and demonstrating that brands could participate meaningfully in culture.
At my core, I’m a creator who believes the best work is useful. Insight should lead, data should sharpen, technology should enable—but humans always come first. Without that, we’re just making noise.
RECENT AWARDS
2024 | Webby Awards - 1 Webby, 2 Nominee
2024 | Clio - Bronze
2024 | Shorty - 2 Winner, 2 Gold, 4 Bronze
2023 | Webby Awards - 1 Webby, 1 Nominee
2023 | Shorty Awards
2022 | Shorty Awards - Audience Honor
PAST RECOGNITION Addy, AdTech, Cannes Cyber, Clio, D&AD, Effie, London International, Macromedia, MIXX, New York Festivals, One Show, Shorty Webby & more.
PUBLICATIONS AdAge, Adweek, Bloomberg, C-Net, Communication Arts, Forbes, Graphis, IndieWire, Mashable, New York Magazine, New York Times, Pitchfork, Rolling Stone, Social Times, Sports Illustrated, Style.com, StyleCaster, Reuters and more.
WORK HISTORY - See it on LinkedIn
Verizon | Sr. Creative Director Social
Oct. 2021 – Current
Feral, NY | Executive Creative Director, Partner
Sept. 2019 – Oct 2021
DIGITAS, NY | Group Creative Director, VP
Sept. 2003 – Oct. 2019
Clients: American Express, BlackRock, Comcast, Garnier, L'Oreal, Seeso/NBC Universal, TGI Friday's, Converse, Nintendo, Oath, HomeAway, Virgin Mobile, Delta Airlines & Pitney Bowes
Previous roles held: VP Creative Director, Assoc. Creative Director, Lead Creative & Sr. Art Director
FCBi, NY | Sr. Art Director
Sept. 2002 – Sept. 2003
Clients: Qwest Communications, Hewlett Packard
Freelance | Sr. Art Director
Aug. 2002 – Sept. 2003
Agencies: Atmosphere BBDO, Tribal DDB, DiMassimo, FCB, Hill Holliday, McCann/MRM
Clients: Ad Council, Adobe, American Stock Exchange, CitiBank, Cingular Wireless, Kraft, NY Lottery, X-Box, and more
Ogilvy Interactive | Art Director
Aug. 2000 – Nov. 2002
Clients: IBM, American Express, Deloitte & Touche, Kraft, Anderson Consulting & People PC
EDUCATION
BFA - University of Arizona
Team: Wildcats
