Generative AI
At Verizon, I led a series of social campaigns where generative AI handled the visuals, video, and audio — not as a gimmick, but as a legitimate production pipeline. The work ran in paid and organic placements and looked exactly like it came out of a traditional production.
My role was concepting each idea and building the internal workflow to execute it — directing our internal production team to use AI tools the way you'd direct any crew: with intention, craft, and a clear creative vision driving every output.
The result wasn't just content that performed. It was proof that a small team, led by a clear creative point of view, could produce brand-ready work at a speed and cost effectiveness.
