Sometimes it just has to look shiny and cool.

The new Clear card from American Express is a refreshingly simple alternative to traditional plastic: absolutely no fees of any kind, incredibly straightforward rewards. And for a credit card, it looks pretty cool. 

The launch campaign playfully showcased the card's uncomplicated nature by juxtaposing card benefits with simple, elementary objects. Zebras are black and white... just like Clear's fees policy.

Through CG animation, fluid transitions, and an intuitive navigation, the launch sitelet showed off the product. Visitors were educated on the card's benefits while they explored an optimistic, unclouded world -- a world made possible by Clear.

Check it out, its fun to play with. 

Role: Sr. Art Director