Indy from 500 Miles Away

Verizon wanted to demonstrate the speed and low latency of its home internet. So we let Team Penske work remote for the ultimate road test of Verizon service.

To engage fans, we created an interactive Instagram story that challenged viewers to answer split second racing decisions. Driver Will Power would set up the scenario and then give viewers insight into the fast action needed to race at Indy speeds. Watch Ride Shotgun with Will

To promote the film, we created 3 unique trailers that ran on an array of social channels.

Credits

Role: Sr. Creative Director
Brand/Agency: Verizon
Partners: Team Penske
Production: Partizan
Director: Floyd Russ