My Morning Jacket directed by Todd Haynes

For the fifth installment of UNSTAGED, American Express brought Kentucky rockers My Morning Jacket to the stage. The band collaborated with rising indie film directer Todd Haynes, who brought a strange and fantastical lens to the band.  

Role: Co-Creator & Program Creative Director

During the show fans could vote on the encore performance and chat with other fans through the "Treetop Chatter" experience. As more and more fans joined the thematic owls in the forest, exclusive photos being shot live in the venue were unlocked for download.