AOL + Yahoo + Verizon + 30 more companies = Oath

In an age where large holding company acquisitions & mergers have become a daily norm, it might feel like the union of AOL and Yahoo is no different. What many don’t know is that in fact the consolidation represents the coming together of over 30 consumer and B2B brands. Our challenge was to create a visual brand ID that unified all of these companies, yet allowed them each to standalone and launch the holding company brand, Oath. (R.I.P.)