Pharrell Williams directed by Spike Lee
On the heels of his enormous global hit HAPPY, Pharrell Williams collaborated with Spike Lee to create his UNSTAGED performance live from the legendary Apollo Theatre in Harlem, NYC.
Prior to the show, the two sat down in LA to discuss fame, inspiration and humility.
Together As One Photo Project
To be a part of the global live stream, fans were asked to submit a portraits of the people that inspire them. The photos were then compiled and stitched together into a visual montage that was featured on stage during the performance of "Know Who You Are".
Fans were also prompted to use #AmexUNSTAGED while tweeting during the show. Once a threshold was reached a special backstage camera was unlocked. Lucky fans were then treated to an exclusive post show interview.