XBOX SYNC

To add to its portfolio of acclaimed social media based products, American Express introduced XBox Sync. A first-in-class partnership with Microsoft, pairing the worlds largest game console with the worlds most superior credit card.

But how does a financial service company recruit an army of gamers in a sea of mind numbing entertainment? You create a first-of-its-kind in-game experience and embed in the most anticpated game launch of 2012: Halo 4.

Role: Creative Lead

For the first time ever players could unlock in-game achievements that rewarded them in the real world. The better you played the more you scored; from better deals to statement credits. But the greatest reward was saved for the ultimate gamer. Conquer Halo 4 first and win gamer glory; an all expense paid trip to E3.