I turn briefs into cultural moments.

Most creative work does one of two things: it serves the business or it captures culture. The best work does both — and that's the space I've spent my career in.

I'm a creative director and brand strategist with 15+ years leading work at the intersection of storytelling, strategy, and culture. My work has earned Cannes Lions, D&AD, Effies, Clios, Webbys — and an Emmy.

My relationship with branded video storytelling goes back further than most. Early in my career, before YouTube existed, I helped bring one of the first branded content experiments to life for American Express — The Adventures of Superman and Seinfeld, a two-part webisode series directed by Barry Levinson, pairing Jerry Seinfeld with an animated Superman in a custom-built digital experience that reached over a million people at launch. We weren't following a playbook. We were writing it.

That thread runs through everything I've done since. At Digitas, I co-created UNSTAGED for American Express — a first-of-its-kind live music franchise that paired iconic artists like Coldplay, Jack White and Taylor Swift with legendary film directors including David Lynch, Jonathan Demme, and Spike Lee. It wasn't an ad. It was a cultural event. UNSTAGED earned an Emmy in 2015 and set a new standard for what brand entertainment could be. Most recently, I led the social editorial practice as Sr. Creative Director at Verizon's in-house agency, building content at scale for one of the country's most recognizable brands.

Along the way, my work has taken me through FCB, Ogilvy Interactive, and Digitas — where the agency earned Adweek's Independent Agency of the Year and Amex took Digital Brand of the Year during my tenure. Earlier work on IBM's iconic E-Culture campaign earned a feature in Creativity Magazine's "best of 20 years" edition.

Here's what I believe: I've watched the medium shift beneath my feet — from TV commercials to online video with the rise of YouTube, to social content with IG and TikTok, and now into AI. I've produced award-winning work through every one of those shifts. And the one constant I keep coming back to is this: people resonate, often subconsciously, with genuinely human emotion and authentic narrative. AI is a powerful tool, but it doesn't replace the gifted storyteller — it equips them.

The stakes are only getting higher. Gen Alpha — the first generation raised entirely on devices, fluent in brand language from birth — didn't grow up watching commercials, they grew up skipping them. They don't want ads. They want content that earns their attention by enriching their lives, entertaining them, teaching them something, or giving them an escape. Branded content has to carry inherent value, or it carries nothing.

That's the standard I've held my work to throughout every shift in this industry. Brief to build. Strategy to screen. Business problem to cultural breakthrough.

Born in Lima. Raised in St. Louis. Based in Brooklyn.

RECENT AWARDS

2024 | Webby Awards - 1 Webby, 2 Nominee

2024 | Clio - Bronze

2024 | Shorty - 2 Winner, 2 Gold, 4 Bronze

2023 | Webby Awards - 1 Webby, 1 Nominee

2023 | Shorty Awards

2022 | Shorty Awards - Audience Honor


PAST RECOGNITION Addy, AdTech, Cannes Cyber, Clio, D&AD, Effie, London International, Macromedia, MIXX, New York Festivals, One Show, Shorty Webby & more.

PUBLICATIONS AdAge, Adweek, Bloomberg, C-Net, Communication Arts, Forbes, Graphis, IndieWire, Mashable, New York Magazine, New York Times, Pitchfork, Rolling Stone, Social Times, Sports Illustrated, Style.com, StyleCaster, Reuters and more.

WORK HISTORY - Visit LinkedIn

Verizon | Sr. Creative Director Social
Oct. 2021 – Dec. 2025

Feral, NY | Executive Creative Director, Partner
Sept. 2019 – Oct 2021

DIGITAS, NY | Group Creative Director, VP
Sept. 2003 – Oct. 2019

Clients: American Express, BlackRock, Comcast, Garnier, L'Oreal, Seeso/NBC Universal, TGI Friday's, Converse, Nintendo, Oath, HomeAway, Virgin Mobile, Delta Airlines & Pitney Bowes
Previous roles held: VP Creative Director, Assoc. Creative Director, Lead Creative & Sr. Art Director

FCBi, NY | Sr. Art Director
Sept. 2002 – Sept. 2003
Clients: Qwest Communications, Hewlett Packard

Freelance | Sr. Art Director
Aug. 2002 – Sept. 2003
Agencies: Atmosphere BBDO, Tribal DDB, DiMassimo, FCB, Hill Holliday, McCann/MRM
Clients: Ad Council, Adobe, American Stock Exchange, CitiBank, Cingular Wireless, Kraft, NY Lottery, X-Box, and more

Ogilvy Interactive | Art Director
Aug. 2000 – Nov. 2002
Clients: IBM, American Express, Deloitte & Touche, Kraft, Anderson Consulting & People PC

EDUCATION
BFA - University of Arizona
Team: Wildcats