Coldplay UNSTAGED directed by Anton Corbijn

In 2011, we set off on a new challenge for UNSTAGED – don't just equal the live music experience through digital, beat it. Create memorable experiences between artist and fan that would seldom be possible in the flesh.

No better example then our show with legendary British band, Coldplay. Directed by film icon Anton Corbijn and set in a historic Spanish bullring in Madrid, we invited fans to not only watch the show, but to be part of it.  

Through a custom microsite, fans were able to create animated graffiti butterflies. They could customize, control the speed and personalize each of them. When finished the butterflies were collected and distributed via Facebook. During the performance of the hit single Paradise, the butterflies were unleashed in a crowd-sourced multiscreen video. Fans everywhere watched as butterflies from around the world filled the stage and lit up the Spanish sky.

For the first time ever, the concert streamed not only on YouTube, but in banners, GoogleTV and on a multi-screen experience in Times Square. To date, the Coldplay show stands as the largest single artist live-stream in YouTube history.