ebay - This is not a _______ .

In an effort to bring the large scale e-tailer back to broadcast advertising, we developed three emotionally driven spots for early 2016. Each commercial helped reposition ebay as not just a place to buy "stuff" but as a destination for the important things that enable life moments. 

Role: Creative Lead/ Art Director

This Is Not A Yoga Mat

This Is Not A Golf Club

This Is Not Camping Gear

Agency Credits:
Ronald Ng - CCO
Eric Dean - ECD
Carlos Ricque - SVP CD
Nick Barrios - GCD
Paul Bjork - CD
Thomas Cordner - ACD
Peter McCann - Head of Production
Chris Kyriakos - Producer

Production Credits:
David Frankham - Director, Smuggler
Jason Sager - Editor, WAX
HiFi
Sound Lounge
Method Studios
Buck