The Fe-mail Signature

What if an every day task like sending an email could be used as a moment to inspire change?  We created a media platform to support women during women’s history month, out of the number one form of communication at work: Email. 

By creating a simple email signature plug in that highlighted women of the past, we were able to empower female voices today. 

One Show Merit Award, Shorty Finalist & Webby People’s Voice Award.

During Women’s History Month, Verizon hijacked the emails of their own employees with a purpose driven signature: custom illustrations highlighting underrecognized women in the world of science and technology. 

Each email signature highlighted a figure from history using her own words to inspire and empower both sender and receiver. The Fe-Mail signature plug-in was then released publicly, so others could help spread the word.

This sparked a deeper conversation on LinkedIn where industry leaders chimed in on how women feel the need to edit themselves at work. 

With every email sent, women of the past reminded women today to be their most authentic selves for the betterment of us all. Beyond that, more employees than we anticipated participated, making it one of our most successful DE&I initiatives to date. 

100,000+ employees participated, 1 Million+ emails sent, 95% positive sentiment & 164% increase in employee engagement rate.

By creating a simple email signature plug-in that highlighted women of the past, we were able to empower female voices today. 

Credits

Agency: Verizon In-house Agency
Role: Sr. Creative Director
Ashley Herrin - Creative Director
Donna Dimayuga - Creative Director
Melissa Avery - Senior Creative Director
Tofer Moran - Senior Creative Director
Elizabeth Haberman - Exec. Producer
Meg Mahoney - Senior Producer
Kevin Solomon - Associate Director, Project Management
Lashonda Holmes - Project Manager
Maurissa Edwards - Associate Project Manager
Anna Pascual Laguna - Animator
Kara Guezze - Editor