MUSIC ARCHIVE

A collection of branded content projects for American Express.

TIM MCGRAW DIRECTED BY BENNETT MILLER


THE NATIONAL

To support the launch of the ZYNC Card from American Express we partnered with indie band The National to throw a free concert rewarding early adopters. To scale the experience nationally (no pun), we live streamed the experience on YouTube. Original content profiling the band was created and distributed via Facebook to engage audiences and drive awareness of the upcoming show. The live stream and a behind the scenes look at the making was directed by film legend D.A. Pennebaker.


JACK WHITE & GARY OLDMAN


MAROON 5


ARCADE FIRE UNSTAGED


PAINTED IN ANSWERS - COLDPLAY 


MILEY CYRUS (PRE WRECKING BALL)


PAST ARTIST COLLABORATIONS

Alicia Keys
Arcade Fire
Betty Who
Coldplay
Duran Duran
Elton John
Jack Antonoff
Jack White
Janelle Monáe
JAY Z
John Mayer
John Legend
Kenny Chesney

Mary J Blige
Mary Lambert
Maroon 5
Miley Cyrus
My Morning Jacket
Pharrell Williams
Sugarland
The Killers
The National
Rixton
The Roots
Tim McGraw
Usher