MUSIC ARCHIVE
A collection of branded content projects for American Express.
TIM MCGRAW DIRECTED BY BENNETT MILLER
THE NATIONAL
To support the launch of the ZYNC Card from American Express we partnered with indie band The National to throw a free concert rewarding early adopters. To scale the experience nationally (no pun), we live streamed the experience on YouTube. Original content profiling the band was created and distributed via Facebook to engage audiences and drive awareness of the upcoming show. The live stream and a behind the scenes look at the making was directed by film legend D.A. Pennebaker.