Got a great idea for a movie? Just pitch it in :60 seconds or less... 

American Express has long committed to connecting audiences to great independent storytelling, starting with their founding of the Tribeca Film Festival over a decade ago. So in 2010, at the advent of YouTube and social media, Amex wanted to celebrate in the indie spirit with a much larger audience. To give anyone with a great story a voice.

My Movie Pitch was the rare contest for both casual film fans and aspiring auteurs alike. You didn’t need to know a thing about making a film; you just needed a good idea, one that you could pitch in 60 seconds or less. The winner, as decided by a special Tribeca jury and the votes of online users, would get the perfect movie ending — having their story made into a film by an acclaimed indie director, premiering at the Tribeca Film Festival.

Role: Creative Director

One Show Entertainment - Silver Pencil

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THE MAKING OF

This behind-the-scenes peek of MR. STACHE reveals how this quirky love story went from a :60 second pitch to a 10-minute short film. Written and directed by Jac Schaeffer and story by MMP winner John Nash. Starring Amy Smart and Rich Sommer (sleazy media guy from Mad Men).

 

THE WINNING FILM

THE CASE STUDY

THE WEBSITE

 

OFFICIAL MOVIE POSTER