Verizon Couch Cam
How do we let at-home fans share in the spotlight while giving them more access to games even if they’re stuck at home? Introducing, Couch Cam.
A social activation that gave at-home Florida Panther hockey fans access to the quintessential in-stadium experience of being on the jumbotron, during their playoff run to the Stanley Cup.
Shorty Finalist & Webby Nominee.
The experience began on TikTok where we tapped creators trending with the Panthers fanbase. From Miami Dolphins Cornerback, Jalen Ramsey to TikTok’s favorite GenZ sport commentators AskKait and Coach Jeremy they seeded the invitation to fans to make their own jumbotron hype videos. With our creators combined reach of over 7 million, it was no surprise that videos of fans at home on their couch, hyping up the Panthers, poured in.
Suddenly you didn’t have to be at the stadium to be on the jumbotron, and every day fans had their videos next to celebrities and A-listers who were live at the games. For the first time ever Verizon, let fans at home lead the in-arena chants, and it paid off.
Not only did fans at home get to hype their team up to win the Stanley Cup, they used the power of the Verizon network to be a part of NHL history.
Credits
Brand: Verizon
Leslie Berland - EVP, Chief Marketing Officer
Ricardo Xavier Aspiazu - SVP, Creative & Brand Design
Mike Wente - VP, Creative Marketing & Brand Design
Tom Chirico - Senior Director, Brand Engagement
Marketing / Sponsorship
Nick Kelly - VP, Sponsorships
Timothy Syp - Partners-Sr Mgr
Elizabeth Fox - Partners-Sr Mgr
Florida Panthers
Joshua Korlin - VP of Corporate Partnerships, Head of Partnerships
Brendan Jobin - Sr. Director of Partnership Activation
Agency: Verizon In-house Agency
Role: Sr. Creative Director
Peter Lee - Creative Director
Jason Murray - Sr. Art Director
Will Albrecht - Sr. Copywriter
David Aziz - Digital Marketing-Sr Mgr
Elizabeth Haberman - Exec. Producer
Esther Hoff - Program Manager
Elizabeth Haberman - Director, Executive Producer
Maggie Miller - Senior Producer
Kevin Solomon - Associate Director, Project Management
Lashonda Holmes - Project Manager
Masha Murakhovsky - Sr. Social Strategist
Daniel Monserrat - Editor
Kara Guezze - Editor
Anna Pascual - Designer