Smart Money Tips with Big Papi

To promote Xfinity's Best Offer of the Year, we looked to one of baseball's most celebrated players and soon-to-be retiree. As someone now needing to be thriftier with his finances, Big Papi offered smart money saving tips in a variety of different ways. From TV and social video, to interactive digital ads (and even a Facebook Live), Papi dished out hilarious yet real money saving advice, but ultimately he reminded people that the best money saving tip was to not miss Xfinity's Best Offer of the Year. Duh. 

Role: Digital Lead

Cablefax Awards 2017 - Best Integrated Digital Campaign

Digitas Credits:
Jesse Vendley - ECD
Nick Barrios - GCD
Lydia Daniels - ACD
Thomas Cordner - ACD
Matt Cassatta - CD
Jeff Krotzer - CD
Nick Mordecai - Lead Creative
Ted Kohlmann - Art Director
Peter McCann - Head of Production
Jason Jasso - Producer
Brian Smith - Producer
Lisa Oropallo - Director/Art Production
Maegen Neill - Project Management