Miley Cyrus for American Express Enthusiast

Before Miley was Miley, Amex featured her on Enthusiast. A unique program to reward Cardmembers that bought tickets to her show with their Amex. 

Fans were rewarded with an email taking them to a password protected website where they could get up close and personal with the soon to be mega star. Visitors could watch behind-the-scenes videos and photos of her concert. Watch exclusive song performances and purchase music. In addition Cardmembers would be offered Miley memorabilia and suggestions on where to go before and after the show.