SPORTS ARCHIVE

Below is a collection of work featuring various sports and sponsorship activations. 

NBA OFF THE COURT

An intimate look at NBA superstars off the court passions. They're just like us! No they're not. 

FOURSOME TRIVIA CHALLENGE

To drive awareness of Championship Tees (a new event series created in 2010), Amex launched The Foursome Trivia Challenge – an interactive trivia game that allowed Cardmembers a chance to play their way into the exclusive series.

The game gave golf enthusiasts an aspirational and social way to get into the sport they love — and potentially unlock the game of a lifetime. An access moment only American Express could deliver.

THE ART OF THE DISPUTE WITH JOHN MCENROE

For the 2007 US Open, American Express wanted to provide tennis fans with an experience that went above and beyond the usual fare. The solution was an original piece of branded content that combined tennis insight and tongue-in-cheek humor to create pure edu-tainment.

The Art of the Dispute with John McEnroe unleashed one of tennis’ most recognizable personalities, as he schooled fans in the finer aspects of on-court arguments. Of course, what fun would disputing lessons be without the ability to argue with the master himself? Users could rate the short feature for an interactive ending featuring a video reply from McEnroe, where he either agreed with you or gave you the business. 

ASK THE BOOTH - US OPEN iPHONE APP

The 2009 US Open iPhone App gave Cardmembers a direct line to people who know the game best. Through the “Ask the Booth” feature, fans could tune into a live radio broadcast of the event on their iPhone, and then text messages directly to the radio commentator booth. The panel of experts and celebrity athletes responded directly to the questions in real-time - quite literally giving users a microphone to be heard and become a part of the radio broadcast itself. “The 2009 U.S. Open iPhone app was the next best thing to being courtside.” (C-Net)

MY LIFE. MY CARD. - LAIRD HAMILITON

CHAMPIONSHIP TEES 

This original content was created to help promote an exclusive Cardmember golf series from American Express. The videos were featured on the American Express site and distributed in partnership with Turner broadcasting across their network of sports properties. 

PAST ATHLETE COLLABORATIONS
Andy Roddick
Chris Bosh
Chris Evert
Davis Love III
James Blake
John McEnroe
John Isner
Laird Hamilton
Mark O’Meara
Paul Pierce
Rajon Rondo
Serna Williams
Sir Nick Faldo
Tiger Woods
Victoria Azarenka