Sugarland UNSTAGED Directed by Kenny Ortega

For the third installment of UNSTAGED, Amex went a little bit country. Nashville duo Sugarland collaborated with director Kenny Ortega for their New York City performance. 

The live-stream offered multiple camera angles to the show, an encore to vote on, and a participatory tweet and greet interview that was shot prior to the show.

Fans in the venue were treated to an unexpected visit from rock icon Jon Bon Jovi. 

Role: Co-Creator & Program Creative Director