The National Live From BAM

To support the launch of the ZYNC Card from American Express we partnered with indie band The National to throw a free concert rewarding early adopters. To scale the experience nationally (no pun), we live-streamed the experience on YouTube. Original content profiling the band was created and distributed via Facebook to engage audiences and drive awareness of the upcoming show. The live-stream and a behind-the-scenes look at the making was directed by film legend D.A. Pennebaker.

Role: Creative Director